CHARLOTTE, N.C. -- September 28, 2023 -- Feetures, America's No. 1 running sock known for its high-performance technology and custom-like fit, today broke ground for its state-of-the-art 60.000-square-foot warehouse facility located in Hickory, North Carolina. The expansion stands as a reflection of the company's remarkable growth and its unwavering commitment to future innovation in the performance sock market. This milestone event marks a significant step forward for the company as it expands its operations, improved productivity, and continues to lead the industry around sustainable initiatives.
The groundbreaking ceremony brought together company executives, local government officials, and community members to celebrate this exciting development. The new warehouse represents a major investment in the Hickory and Catawba County area, highlighting Feetures' commitment to the local community.
Feetures' decision to build this cutting-edge facility in Hickory reflects the company's dedication to its roots and its mission to provide quality products while supporting the local economy. The warehouse will not only retain approximately 30 jobs within the city and county limits of Hickory and Catawba County, but anticipates adding between 25 to 30 new jobs to accommodate anticipated growth in the next five years.
Technological investment in the operation is also significant. Feetures is updating its storage capacity, material handling systems, and warehouse management systems. These advancements will significantly enhance productivity and efficiency, positioning the company for continued growth through 2029. Moreover, these technological updates align with Feetures' commitment to environmental responsibility. The company's sustainable initiatives will be further supported by these improvements, making its operations more environmentally friendly.
Founded in 2002 by textile industry veteran and passionate runner High Gaither, Feetures performance socks were created to support runners and other athletes in their pursuit of healthy, active lifestyles. Feetures is focused on offering products that are designed to help everyone achieve their personal best. The brand is a family-owned business out of Charlotte, North Carolina, founded in technological design, innovation, and sustainability. Committed to the quality of their product and the satisfaction of their customers, every Feetures product includes a lifetime guarantee. Today, Feetures has become the No. 1 sock brand in U.S. run specialty stores. It is sold in over 50 countries and in prominent national sporting goods chains in the U.S.